In June 2023, I decided to embark on a journey: building an art-based streetwear brand that is unique and stands out. My name is Michelle and I am a 22 year old engineering student who has a passion for fashion and business. I also like being unique and creating new ideas. 

With New Chapter, I created a never seen before brand in Lebanon who supports aspiring artists. Every hoodie tells a story.

Thank you for you support and I hope to see you rocking our hoodies!